Asap’s fable

Well, not a fable really. More of a myth. The myth being that the merciless deadline is anything but your friend. Instead, learn to love it.   For the client There is no surer way to kill the creative process than to refuse the concept of a deadline. And I know your “There’s no rush,…

The creative wellspring

What a pretentious title for a blog post, he mused. When I interviewed for my first studio job or at least, the first studio job I actually got, the studio head asked me where I got my inspiration from and what I do when I find myself without said inspiration when deadlines loom. I don’t…

Style and substance

Is it more important as a commercial creative to cultivate a style of your own or be comfortable working across a variety of styles? Certainly, when sifting through freelancers’ folios there is a tendency to search for a style that matches the project you’re approaching and a strong personal identity to your work gives it…