One man’s imperfections

The most recent addition to¬†Match.com’s #LoveYourImperfections campaign is spectacularly tone deaf in its implication that freckles and by extension, red hair (as many are interpreting it) are a flaw in some way. And as usual, I find myself surprised, if not actually shocked that such a big brand could find itself in the crosshairs of…

Style and substance

Is it more important as a commercial creative to cultivate a style of your own or be comfortable working across a variety of styles? Certainly, when sifting through freelancers’ folios there is a tendency to search for a style that matches the project you’re approaching and a strong personal identity to your work gives it…